For product businesses ready to organise chaos into clear plans, develop profitable products that sell
If you’re done winging it and confidently know what to do next… Get ready to meet your product bestie.

Let me guess:
Sales might look good on paper, but your bank account tells a different story.
You’ve got bestsellers but no structure to scale.
Your revenue’s dipped, and you’re second-guessing every decision.
Either way, something’s not right… But you’re not alone.
If you’re a female founder who’s making sales but feeling stuck…
Meet Joanne, your Retail Mentor and Product Best Friend.
I’ll help you create products that pay you with simple actions underpinned by accountability to squash the indecisions.
“It’s like working with your best friend who happens to know everything about running a small business.“
Real words from real clients – after real results

Make More Sales & Amplify Your Revenue
Download the free guide to set sales targets you’ll actually hit, and finally feel in control of your income.

Ask for the Sale (Without Feeling Salesy)
Grab 5 simple, feel-good ways to engage your audience and turn followers into buyers.

Trusted Advice for Product Success
Head to the blog for no-fluff tips on pricing, marketing, and more – written for retail businesses like yours.


What Separates Struggling from Successful businesses?
The 4 Ps to Profit:
- Products: Refine your ideas into products people actually want to buy.
- Profit: Make sure those products actually pay you and support your family.
- Planning: Break big strategies into bite-sized actions that feel doable.
- Perspective: Clear, honest feedback and accountability to stop overthinking.



Tried the courses, Googled everything, still stuck? Then (finally) get support that works:
Get strategic eyes on:
- Your products
- Your pricing
- Your plan
Underpinned by mindset shifts, honest advice and accountability
So you can:
- Develop and price profitable products
- Finally understand your numbers
- Simply plan for real, scalable growth
Receive real support across everything from:
- Product development
- Profit
- Marketing
- Wholesale and more
No more second-guessing


My retail journey
With 17+ years in retail and e-commerce (including 7.5 years at notonthehighstreet.com). I’ve supported thousands of product businesses – from behind the scenes and as a seller myself.
From slow sales and burnout to breakout bestsellers with no scalable structure behind them. I’ve seen it all and know how overwhelming it can feel.
And I’m here to change that.
Through 1:1 mentoring and practical retail resources, I help creative product businesses to stop winging it.
Because with the right numbers, a simple strategy, and personalised support. Your product business can finally pay you and bring in consistent, reliable sales. Without burning out.
My full backgroundYou may know me from

Her guidance and motivation have been invaluable, especially when I felt completely lost. She’s helped me get back on track and provided support in areas I had no prior knowledge of. Jo is the perfect person to help you navigate the challenges. Her expertise has made a huge difference.
Jo, JoJo Glow
Working with Joanne has been a game changer, she’s easy to talk to, very knowledgeable and very thorough. My business has grown significantly, 36% YoY in 2024. I would definitely recommend booking the initial call, you won’t be disappointed!
Joanna, Joanna Emily Designs
I felt Completely out of my depth before I worked with Joanne. To have an hour every 2 weeks to talk nonstop about my business with someone so knowledgeable and who genuinely cares, was absolute bliss and totally priceless.
Casey, Festive Fingerprints






